“The number one thing that makes the ball go farther is faster ball speed. We’ve accomplished that through looking at the orientation of aerodynamics throughout the total golf swing, not just a portion of the swing,” said Tom Stites, Director of Club Creation for Nike Golf.
“Optimizing aerodynamics in the total golf swing pulls the clubhead and shaft through the air faster, which leads to more distance. I’ll use a parachute as an example. The wider the parachute is, the slower it comes down because air separates around the parachute and causes drag. The same thing applies to the golf club, but through geometry and Total Swing Aerodynamics, we have been able to minimize the air separation and drag.”
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